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Yahoo! Inc. is a global Internet communications, commerce and business media. Its main business is providing the broadcast media, communications, industry, commerce, services and trade. Yahoo! Inc. is a global brand Internet leader and one of the most trafficked Internet destinations worldwide. Yahoo! Strives to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! Is headquartered in Sunnyvale, California.

Yahoo's story – How it all began …

Yahoo! Began as a student hobby and became a global brand that has changed the way people communicate each other, find and access information and purchase things. The two founders of Yahoo, David Filo and Jerry Yang, Ph.D. candidate in electrical engineering from the University Stanford developed the Web directory in 1994 in order to keep track of their personal interests on the Internet. Prior time spent more time in their house lists drawn up links starred in their dissertations. Eventually, Jerry and David's lists became too long and unwieldy, and broke out into categories. When the categories became too full, they developed subcategories … and the basic concept behind Yahoo! was born.
The site began as "Jerry and David Guide to the World Wide Web "but eventually received a new name with the help of a dictionary. The name of Yahoo! Is an acronym for" Yet Another Hierarchical Informal Oracle "but Filo and Yang insist they selected the name because they liked the general definition of a yahoo:" rude, unsophisticated, uncouth. " Yahoo! Same resided in first workstation for students Yang, "Akebono," while the software was lodged on Filo team, "Konishiki" – Hence the name of legendary sumo wrestlers.
The website gain immense popularity in the least a period of time. Due to the torrent of traffic and enthusiastic reception Yahoo was receiving, the founders knew they had a potential business on their hands. In March 1995, the pair incorporated the business and met with dozens of capitalists risk of Silicon Valley. Eventually he found Sequoia Capital, the company that is well seen that the most successful investments included Apple Computer, Atari, Oracle and Cisco Systems. They agreed to fund Yahoo in April 1995 with an initial investment of nearly $ 2 million. Realizing their new company had the potential to grow rapidly, Jerry and David began to buy a management team. It hired Tim Koogle, a veteran of Motorola and an alumnus of the Stanford School of Engineering, as an adviser officer and Jeffrey Mallett, founder of Novell's WordPerfect consumer division, as chief operating officer. Got a second round of financing in 1995 from investors Reuters Ltd. and Softbank. Yahoo! Launched an initial public offering of great success ($ 13.00 per share) in April 1996 with a total of 49 employees. Yahoo! Is traded on the Nasdaq under symbol YHOO. Soon, after a month, Yahoo Inc. and Ziff-Davis Media International formed a new company, Yahoo! Europe. The company continued its expansion, provided by Yahoo! Cards Visa customers in 1998, and finished Internet sites throughout Europe and the world. In June 2000, Yahoo! India was launched. Its global network now has web with 24 sites outside the U.S. and growing. In October 2002, Yahoo! Inc also partnered with AT & T Wireless to provide courier services in the mobile phones as well as from personal computers, and in December it acquired Inktomi Corporation, a provider of web search, for a total U.S. $ 235 million.
Today, Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more 345 million people worldwide each month. As the first online guide to surfing the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! Is the No. 1 Internet brand globally and around the world reach the wider audience. The company also provides online business and enterprise services designed to improve productivity and Web presence of Yahoo! 'S clients. The reason behind Yahoo! 'S is the market dominance of its power to absorb and respond to the various divergent, group and corporate interests in a user friendly firmly impeccable in which each pieces of micro considerations in timing will be dealt with "big" macro tasks.
SERVICES BY YAHOO! INC
Yahoo! 'S first priority is to provide users the information they want, when they want, how they want and on any device. From your entire directory, hand-built and the popular My service Yahoo!, Yahoo offers a breadth and depth of communications, commerce and content services in over 100 distinct properties that lead consumers to make Yahoo! Your home on the Internet and wireless devices and therefore potential users have the power to connect, communicate, create, access and share information online.
Search: Yahoo! It has become one of the major search engines on the Web. Yahoo! Search allows users to find anything and everything what they need instantly online through Yahoo! Web search and vertical search products such as Yahoo! Image, Yahoo! Video Yahoo! Local, Yahoo News, Yahoo Shopping search. Yahoo! Advantage of the search for the combination of an advanced set of algorithms to ensure that the results are current, relevant and complete.
Connecting life: Acknowledging that the future of the Web is fed with broadband connectivity, Yahoo! Has developed successful partnerships with suppliers in the world's leading broadband. Yahoo! Provides tightly integrated and branded experiences with SBC, Verizon, BellSouth, Canada Rogers and British Telecom, which offers a number of free and premium Yahoo! Content and services to subscribers.
Communication: As part of its ongoing commitment to improve the ability of people to connect with anyone worldwide, Yahoo! provides communications services including Yahoo!, Yahoo Messenger, Yahoo! Calendar Yahoo! Chat, Yahoo! Greetings, Yahoo Clubs and Yahoo! Photos and thus seeks to ensure that users can stay connected with friends, family and colleagues anywhere time, from anywhere in the world. As part of the communication services, Yahoo has also become a pioneer of social networks, offering innovative services and user-generated content in products such as My Web Yahoo! Personals Yahoo! 360 °, Yahoo Photos and Flickr, so users can share information which is more important to them.
Content: Yahoo! Associated with hundreds of leading content providers to bring entertainment and high quality multimedia content to their users in popular areas of interest through products such as Yahoo! Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, News Yahoo! Games and Yahoo. Yahoo! It also allows its users to customize the content on My Yahoo!, Who gathers the users favorite Yahoo! Features, content feeds, and information on one page.
Mobile: Placing the lifestyles of mobile consumers, Yahoo offers a growing range of essential, personalized information localized and timely information on wireless devices, including cellular phones, two-way pagers and personal digital assistants. The commitment to expand the content and services beyond the desktop, Yahoo has the largest global mobile audience and wider range of wireless products and services online from any network or provider Web content. Yahoo! Mobile includes services for messaging on the fly, such as email, instant messaging, and the crowd of registration, information, such as search and alerts, and fun and games, including ringtones, mobile games, and Yahoo Photos for camera phones.
Business: Yahoo! It is also one of the world's largest enablers of consumer transactions on the Web, which offers business services such as Yahoo! Shopping, Yahoo Autos, Yahoo! Auctions and Yahoo Travel, Yahoo Finance, which offers consumers the relevant information they need to make online purchases.
As the Internet No. 1 corporate desktops, surpassing a 70 percent reach in the U.S. workplace, Yahoo also offers a range of services for businesses and enterprises of all sizes. Corporate Yahoo! Is an information portal solution that enables companies to communicate and interact directly with employees, customers and shareholders on a secure and scalable platform. Yahoo! Broadcast Services is the leading Internet provider of audio and video streaming solutions for corporate and consumer communications, offering thousands of live events and on-demand, companies such as: product launches, marketing programs, training and distance education, opening addresses, the annual meetings of shareholders and quarterly earnings calls.
Small Business: Yahoo! Small Business allows small business owners and professionals to establish and develop a business presence with services such as Yahoo! Domains, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email and Yahoo! Store. Yahoo! Also offers HotJobs to help recruiters find the talent they seek.
Advertising: A leader in the online advertising industry, Yahoo! Offers a comprehensive and effective marketing solutions, offering tools for companies of all sizes. Unique and powerful brand advertising solutions allow clients to create awareness among the world's largest audience involved. Yahoo! Helps marketers build and run programs that are related both users to interact with its brand, as well as provide valuable information about its customer base. Yahoo! 'S data services driven by unprecedented guidance and measurement capabilities far beyond the banners, clicks and conversions. Yahoo! Offers an integrated suite of marketing services through Marketing Yahoo! Merger unites Yahoo! 'S media, electronic commerce, direct marketing, broadcast and communication tools to enable customers find all audiences, connect with anyone, and sell anything. To integrate online as traditional customer marketing programs, Yahoo! The fusion marketing programs generate greater customer acquisition and retention, extended brand value, and increased sales in the global market today. In addition, Yahoo Search Marketing helps drive traffic to their sites through services such as Sponsored Search, Local Advertising, and Product / Travel / Submit Directory. For online publishers and portals, Yahoo! You can add new revenue streams and improve the user experience through Yahoo! Publisher Network.
Services Community: Yahoo has not done more than committed to providing excellent products and services but also is committed to empowering its users and employees through programs, products and services that inspire people to have a positive impact in their communities. The mission of Yahoo! For Good, a unique community relations program is to connect people with causes through their products and services as well as through partnerships with nonprofit organizations such as Big Brothers Big Sisters, American Red Cross, and VolunteerMatch. Yahoo! Good products include My Yahoo! Module voluntary, Yahoo! Alerts Missing Children, the cause related to Yahoo! Avatars and procedures to help links on Yahoo! news. Yahoo! Also channels the generosity of its employees through Yahoo! Employee Foundation, a philanthropic organization base that brings together the talents, time and financial resources of Yahoo! employees. The foundation has donated millions of dollars in grants to organizations around the world.
In summary we can say that Yahoo's products and services fall into four main pillars. These pillars are the foundation for the next generation of the Web, providing users the power to connect, communicate, and create, collect and share information online.
• Content: Access it, customize, and contribute to it.
• Search and Market: Locate and display any and everything.
• Community: Allow users to express themselves and connect, people and information to interact.
• Customization: What, how, when and where you want users of Yahoo!

Situation Analysis Financial and

Yahoo! Inc generates revenue primarily through the sale of advertising, promotions, sponsorships, marketing and strategies direct marketing. The acquisition of HotJobs.com Kimo.com during 2001 and in February 2002 made the company stronger. The revenue generated from advertising accounted 75% related to 2001, while revenue from business services accounted for 25%.
According to the disclosure Incorporated, Yahoo! Current Inc. U.S. market value is 10.364298 billion U.S. dollars. By studying the income statement and balance sheet of the company since the year 1998-2001 as reported by the disclosure contained, we can say that Yahoo was gaining speed and a lot in 1999 and 2000, but had some problems in 2001, in particular, its net income in 2000 was more than 70 million U.S. dollars, but in 2001 it had plummeted to one-income, U.S. deficit 92 USD million. This is because the reason for the sharp drop in sales and income due to the instability of the company resulting from international expansion drastically in a short period of time. However, Yahoo! Inc. remains a company financially strong as its rate of sales growth in the summary of five years is 70.8%, its most recent P / E is 101.111, and its total assets are U.S. $ 2379.35 million, while total liabilities were U.S. $ 382.32. Its recent share price is approximately $ 17.54 the week 52 high is $ 20.54 while the 52 week low is $ 8.94 (reported by the disclosure Incorporated on 11/02/2003). Furthermore, the "Information Analysts "NASDAQ (accessed March 10, 2003) recommends buying the stock rather than sell it. In conclusion, it would seem that the financial outlook the company is not stable, but hopeful, however, the most recent information indicates that Yahoo! Inc. is once again proved to be a profitable concern.

CONCLUSION

As the largest Internet portal, Yahoo! Inc. Major strengths are: diversification of income, internet access and other related services. company's main opportunities are in the business of paid advertisements, while their weaknesses and threats include international expansion online advertising and broadband competition. main shareholders are Softbank America Inc., 16.2%; David Filo, 7.9%, Jerry Yang, 7.5% and Capital Research & Management Co., 7.1%. Top competitors include Amazon.com Inc., Convergys Corporation, eBay, Microsoft and Unisys Corporation. Currently, the who's who the hierarchy of the organization of Yahoo! Inc is observed as follows:
• Terry Semel, chairman and CEO of Yahoo, Inc.
• Roy Bostock, Chairman Emeritus, BCom3 Group Inc
• Ron Burkle, founder and managing partner of Yucaipa Companies
• Eric Hippeau, president and CEO, International Business SOFTBANK
• Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP
• Arthur Kern, Founder and Chairman, American Media
• Robert Kotick, director, chairman and CEO of Activision, Inc
• Edward Kozel, managing partner, Open Range Enterprises
• Gary L. Wilson, president of NWA Inc., parent of Northwest Airlines
• Jerry Yang, co-founder and Chief Yahoo, Yahoo, Inc.

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